Tencent has reduced the number of Official Accounts a business can open to 5 (from 50 previously). If the news-style subscription is implemented in the future, brands can reach their customers in a more user-friendly way, increasing the possibility of viral contents and social sharing. This limitation hinders the real-time interaction between brands and their customers. Tencent made the subscription feed of WeChat look more like a news feed, which is more familiar to the reading habit of Chinese people.Ĭurrently, subscribers to WeChat Official Accounts need to click manually on the accounts to see recent updates. ad positions: more freedom to choose the specific spots where the ads are displayed Personal and Official Account QR code generator = cli.im/weixin 6. The New WeChat KPIs: 6 Ways to Measure Your OA’s Success in 2020 | October 2019 5. Mesure sucess to assess a WeChat Strategy WeChat Official Account live streaming – How to create one and case studies | June 2019 Ĥ.Linked to an Official Account – the live streaming session is accessible via service notification message sent by the Tencent Live Stream Mini Program (腾讯直播). Trigger to display a Auto Reply in the thread screen.This is an easy and intuitive access to the services provided by the brands. This customised menu is only available with a Service Account. When accessing the Official Account thread screen, there is menu at the bottom which can be customised. When following the official account, a customised welcome message can be sent automatically depending on the follower acquisition source. Learn more about WeChat Official Account platform features here: + WeChat Subscription vs.
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